Different Pages and The Process of Digi-Marketing Solutions
If the landing page of the visit is a signpost to other pages with information (e.g. the main page), then we can agree with the interpretation of this number. However digital marketing agency, it often happens that the landing page is already the destination where we wanted to get the user (e.g. an article) and then it is a very misleading information. Fortunately, there is a way to refine the evaluation. As mentioned above, the visitor may not perform any event. Events are a way for Google Analytics to measure and record other important actions, such as timeouts. So if we insert the following java script on the pages where we want to define immediate exit both by clicking and after one minute:
If the visit lasts longer, an event will be sent to Google Analytics after 60,000 milliseconds (1 minute) and the visit will no longer count toward the Immediate Leave visits segment, and you will have precise control over this number. For digital marketing solutions in the best format, now the best choices are available.
Dimensions of profile and introductory photos on Facebook
What size should the introductory and profile photo on Facebook be? The Facebook pages are used for the presentation of companies online marketing company, organizations or interest groups. Each page is presented with a profile picture and an introductory photo. These are very important visual elements that should correspond to the appearance of the brand from the position of internet marketing.
Currently Facebook uses 820 x 312px on desktop computers for the introductory photo. The dimensions of the introductory photo for Smartphone mobile devices are 640 x 320px. It may not appear at all on older mobile devices. The profile image is 170 x 170px on desktop computers, 128 x 128px on smartphones and 36 x 36px on older mobile devices.
According to the Facebook documentation, the introductory photo is loaded the fastest if the uploaded file is in RGB color mode and in JPG format, while the width of the photo should be 851 pixels, the height 315 pixels and its size is less than 100 kB. For profile pictures and opening photos with a logo or text, you can get a better result by using a PNG file.
What does CTR stand for?
CTR stands for “click through rate”, translated into Czech as “click through rate”. This is a very often stated value in the field of internet marketing. This is the ratio between the number of clicks on the ad and the number of times it was displayed. In Internet advertising, it is often cited as a very rough indicator of the quality of advertising. Clickthrough rate is affected by a number of factors, such as: the format of the ad, the placement of the ad on the page, the graphic content or text in the ad, or how the audience is targeted.
CTR calculation:
A low CTR for ads is an indicator of under-reaching the users we target. The reason may be inappropriate or uninteresting message, too little personalization of the message, missing call to action or lack of motivation for the addressed user and much more. Very often, CTR also affects the final price for advertising. For PPC ads, where we always pay per click for the ad, one of the pricing aspects is usually the historical CTR of the ad. In other words, the better the CTR is of your ad, the less we pay per click.